Reading Reflection: Color Theory

This week’s reading was like taking a step back into art class. I enjoyed how the author used picture models to explain concepts such as the color wheel and showing complimentary colors and temperatures:

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I also really liked the graduated color wheel concept.

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The interaction of color concept I found to be very useful in terms of thinking about text color and background color:

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Finally, the author’s depiction of patterns and palettes was an interesting way to tie the concepts together.

Overall, I like how the author wrote and displayed the concepts. I know from my own personal style, I’m much more attracted to colors with brighter shades and intensities. I think we see how important color is in branding and imagery as we break down the concepts. For example, looking back at the 2012 elections – red, white, and blue were both used in Romney’s and Obama’s materials but each used completely different shades and intensities:

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VS.

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Inspiration #3: What Font Are You?!

BuzzFeed recently introduced a new topics section to their blog, Quizzes. Newly added is “What Font Are You?”

I got Futura:

You’re sleek as hell and a total individual. You know everything about everything, and if you don’t, you can just fake it. You know that million-dollar idea you had last week when you were drunk? Go for it, champ.

http://www.buzzfeed.com/alannaokun/what-font-are-you

PS-Two weeks ago, I would not have understood one of the quiz’s kerning references. 

Inspiration #2: Choosing Your Tattoo

I don’t know how many of you have ink, are interested in getting ink, or are just curious about the process in general, but when it comes to choosing how you want your tattoo to look, there are endless options, especially when permanently putting text on your body. 

My inspiration this week are the many websites online that feature text types that tattoo artists use to help their customers choose their tattoo. http://wordmark.it/ allows users to see their custom text in endless options, helping them choose their tattoo. 

Week #2: Photo Essay/Font Ethnography

Five Good Uses of Typography in the Real World

pitney

 

Piney Bowes label

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Cannon Printer

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Memo Pad

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Samsung Quick Start Guide

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Medicine Bottle

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Vista Print Business Card Box

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Sharpie

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CD Cover

Two Documents with Five Fonts

Good Example:

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I really like this example because the layout and font help depict all of the necessary information without overwhelming the reader.

Bad Example:

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There is way too much going on, on the label. There is little white space featured on the label and a bombardment of information that is not easily readable to the user.

Six Dyads

Image

USPS mail label – Authority/Respect

chapstcik

 

Nivea Chapstick – Hip/Cool

chapblock

 

Chap Block – Dull/Boring

fedex

 

FedEx bag – Fresh/New

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Andy Warhol imagery – Stale/Overused

berts bees

 

Burt’s Bees chap stick – Gender

Sketches #2: Letterforms

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I thought tracing the fonts was a good way to actually see how they differed. Each of the different fonts has their own unique style:

Comic Sans – An easy font to read, with more curves than the others
Futura – Very much like block lettering
Garamond – A bit more styled than Times New Roman and also has very pronounced “feet”
Gill Sans – Very straight forward with distinctive angles
Helvetica – A very clear font with proportional angles and curves
Times New Roman – A simple font with very pronounced “feet”