Five Good Uses of Typography in the Real World
Piney Bowes label
Samsung Quick Start Guide
Vista Print Business Card Box
Two Documents with Five Fonts
I really like this example because the layout and font help depict all of the necessary information without overwhelming the reader.
There is way too much going on, on the label. There is little white space featured on the label and a bombardment of information that is not easily readable to the user.
USPS mail label – Authority/Respect
Nivea Chapstick – Hip/Cool
Chap Block – Dull/Boring
FedEx bag – Fresh/New
Andy Warhol imagery – Stale/Overused
Burt’s Bees chap stick – Gender