Week #2: Photo Essay/Font Ethnography

Five Good Uses of Typography in the Real World

pitney

 

Piney Bowes label

IMG_20140210_130808_058

Cannon Printer

IMG_20140210_130714_966

Memo Pad

IMG_20140210_130644_414

Samsung Quick Start Guide

IMG_20140210_130613_576

Medicine Bottle

IMG_20140210_130547_077

Vista Print Business Card Box

IMG_20140210_130338_447

Sharpie

IMG_20140210_130752_028

CD Cover

Two Documents with Five Fonts

Good Example:

Image

I really like this example because the layout and font help depict all of the necessary information without overwhelming the reader.

Bad Example:

Image

There is way too much going on, on the label. There is little white space featured on the label and a bombardment of information that is not easily readable to the user.

Six Dyads

Image

USPS mail label – Authority/Respect

chapstcik

 

Nivea Chapstick – Hip/Cool

chapblock

 

Chap Block – Dull/Boring

fedex

 

FedEx bag – Fresh/New

IMG_20140210_125559_004

 

Andy Warhol imagery – Stale/Overused

berts bees

 

Burt’s Bees chap stick – Gender

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