Reading Reflection: Color Theory

This week’s reading was like taking a step back into art class. I enjoyed how the author used picture models to explain concepts such as the color wheel and showing complimentary colors and temperatures:

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I also really liked the graduated color wheel concept.

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The interaction of color concept I found to be very useful in terms of thinking about text color and background color:

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Finally, the author’s depiction of patterns and palettes was an interesting way to tie the concepts together.

Overall, I like how the author wrote and displayed the concepts. I know from my own personal style, I’m much more attracted to colors with brighter shades and intensities. I think we see how important color is in branding and imagery as we break down the concepts. For example, looking back at the 2012 elections – red, white, and blue were both used in Romney’s and Obama’s materials but each used completely different shades and intensities:

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