This week’s reading was like taking a step back into art class. I enjoyed how the author used picture models to explain concepts such as the color wheel and showing complimentary colors and temperatures:
I also really liked the graduated color wheel concept.
The interaction of color concept I found to be very useful in terms of thinking about text color and background color:
Finally, the author’s depiction of patterns and palettes was an interesting way to tie the concepts together.
Overall, I like how the author wrote and displayed the concepts. I know from my own personal style, I’m much more attracted to colors with brighter shades and intensities. I think we see how important color is in branding and imagery as we break down the concepts. For example, looking back at the 2012 elections – red, white, and blue were both used in Romney’s and Obama’s materials but each used completely different shades and intensities: