Inspiration #4: Ikea’s Font Change

Keeping up with our typography theme, I stumbled upon Thought Catalog’s article, 19 Things You Didn’t Know About Ikea. I think #15 fits well with our class: Graphic designers and typographers threw a shitfit when IKEA decided to change their typeface from Futura to Verdana.

I think it’s interesting that 1. Ikea would make such a dramatic marketing change and 2. that people were so up in arms about the situation.

Here’s a link to Thought Catalog’s article – http://thoughtcatalog.com/michael-koh/2014/03/19-things-you-didnt-know-about-ikea/

Here’s a link to “The Full Fonty: Why Type Nerds Went Mental Over Ikea” – http://www.crikey.com.au/2009/09/01/the-full-fonty-why-type-nerds-went-mental-over-ikea/

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