There are two articles that I found for inspiration this past week:
After our discussion on team jerseys/colors, I thought the mascot article was fitting. Furthermore, BuzzFeed put out a great article on logo branding for children. The article focuses on a study conducted at Cornell University finding that cereal box mascots are featured as looking down to attract children. I think it’s interesting to realize that everything surrounding merchandise is much more planned and plotted than I had originally thought.