Inspiration #9

For the past couple of weeks, we’ve been discussing logos and in particular, we’ve talked about updating and new branding. We’ve often used the example of Starbucks, going from a full on image with their name to just an image with a distinctive green color.

For my inspiration this week, I found an article focusing on how logos have changed within a decade, including Wallmart and BP. Many of the logos has become much brighter and much more focused on brand recognition.

The article is online at


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